14 Apr Fashion Week: The Good, The Bad, And The Instagram Famous
This year’s New York Fashion Week had us in for some weather related costume changes—we saw it all: snow, sunshine, and rain. It was an eventful weekend in the big city, to say the least. And thanks to the fabulous Aveda team, my sister Ava and I were able to tiptoe backstage and watch the magic unfold.
Last year, at my first NYFW, I was backstage at Leanne Marshall, and then got to see the show directly following (a haven for dress lovers). Needless to say, I was completely transfixed. You can read all about the experience here.
This year, my sister and I were backstage at Hellessy, Tibi, and Public School. Every show was incredibly different backstage, though one thing that stood out was the hair—I noticed a lack of effort and creativity here. Yes, I understand that it’s about the clothes and not the hair, but damn. You’d think that by now we’d be over the ‘soft blowout’ or ‘low ponytail’ but no, these mundane looks are as alive as ever. The hair team of course did a fabulous job; I was just disappointed to see such non-editorial hair and makeup looks being presented.
The clothes, however, were stunning, from what we saw. Hellessy was fabulous and Aveda was a dream to us, and it was honestly pretty chill backstage. This is a huge contrast to the show I went to last season where it seemed no one could catch a breath. The next day we headed to Tibi, another scene entirely. It was much more crowded, hot, and not our favorite visit, so we left after a short time to grab a cappuccino instead.
On our last day, Ava and I went to Public School. Wow! Okay, let me just say, they are doing some cool shit. First of all, when we walked in I noticed a few people wearing ‘Make America New York’ hats. I would later find out these were used in the actual show and scored them some serious political points. In general, this show felt the most ‘fashion week-y’ because it had all the components: some of the most beautiful people I have ever seen, mixed with extremely stressed out media people, accompanied by Patrick Starrr and party bois straggling in late to sit down (and then later model themselves). Oh, and then there was the music, which helped so much.
As for us, Ava and I were ‘influencers’ for the weekend and got to play around backstage with the other bloggers and the social media obsessed. One thing we noticed is that the majority of the people that run around backstage treat your following (we’re talking Instagram numbers here) as a status currency. I had people come up to me and say,
“So who are you?”
*Looks at my follower count, walks away*
Or, more accurately, *sashays away*.
This is all fine and good but I gotta say, it was a bit of a slap in the face. When someone comes up to me and basically asks who I am and whether I am worthy of his or her time, of course I want to say, “YES! I am Coco and I can offer you sub-par conversation and a dry as hell sense of humor.” But, no, I guess that’s not what they were looking for. Bummer.
Okay, now to the fun part in which I brag that if Ava and I can do one thing and one thing only, we can dress ourselves and put on some makeup worthy of gods—a trait encouraged in us at a young age, I assure you.
Below you will find a diaristic collection of images of us (because we are vain), and more importantly of what being backstage at NYFW looks like.